Promoting your brand and products on Amazon, the world's largest online marketplace, is challenging due to intense competition, counterfeit products, and trademark infringements. Amazon Brand Registry can help by providing control over your product listings, access to brand-building tools, and improving customer experience. Follow these steps to enroll and benefit from the Amazon Brand Registry program.
Benefits of Amazon Brand Registry
• Protection: Guard against unauthorized sellers, counterfeit products, and intellectual property infringements, ensuring a positive customer experience.
• Ownership: Control your product listings to maintain accurate information and prevent misuse of your brand name or trademark.
• Customization: Use programs like “A+ Content” and “Amazon Stores” to customize product detail pages and your brand store, enhancing customer experience.
• Promotion: Utilize “Sponsored Brand” ads and “Amazon Live” for increased brand awareness and customer engagement.
Getting Started with Amazon Brand Registry
Before enrolling, ensure you have a registered trademark. If not, Amazon’s IP Accelerator connects you with IP law firms for trademark registration, allowing immediate access to Brand Registry benefits.
Requirements Checklist:
1. Active registered trademark or pending application via IP Accelerator
2. Text-based or image-based trademark matching the brand name
3. Exact image of the trademark if image-based
4. Distinct brand name and logo
5. Authorization to apply if not the trademark owner
6. Access the Website: Begin the registration process on Amazon’s Brand Registry page.
Access the website and begin the registration process here.
Brand Enrollment Checklist:
1. Enter your brand name with an active or pending trademark
2. Provide images showing your brand name on products or packaging
3. Submit the trademark registration or application number
4. List product categories (trademark classes of goods/services)
A registered trademark is crucial for protecting and growing your brand. Leverage Amazon Brand Registry’s full potential to succeed on the platform.
For those looking to further protect their brands from Grey Market sellers, Zinc Enforcer offers an automated and affordable solution to gather data needed for brand registry claims.